This California beach town has a ferris wheel over the ocean and a waterfront worth lingering on

Some coastal destinations promise fun and energy but can feel overwhelming once you arrive. Busy walkways and constant activity can make it harder to slow down and enjoy the moment.

In Santa Monica, the pier blends ocean views, classic rides, and a relaxed atmosphere that feels welcoming from the start.

This list highlights the sights, flavors, and simple moments that show why this California beach town still makes a pier day feel special.

Table Of Contents

1. Ride the Pacific Wheel, The Only Solar-Powered Ferris Wheel

The Pacific Wheel at Pacific Park gives you sweeping views of the ocean, mountains, and city, all while spinning above the pier on clean energy. The best times to ride it is sunset and nighttime.

2. Hit the Other Rides at Pacific Park

An aerial view of Santa Monica Pier at night, showcasing colorful rides, bright lights, and bustling crowds enjoying the amusement park. — Image Credit: Bae Area and Beyond

It’s not just about the Ferris wheel. From bumper cars to coasters, Pacific Park brings the adrenaline and nostalgia. It’s a beachside amusement park that punches way above its weight in fun-per-square-foot. Kids love it. Adults pretend it’s for the kids.

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3. Snap a Pic at the End of Route 66

The historic Route 66 “End of the Trail” sign at Santa Monica Pier, with a glowing Pier Burger neon sign in the background. — Image Credit: Bae Area and Beyond

You made it to the finish line. The “End of the Trail” sign marks the final stop on America’s most iconic road. It’s a rite of passage and a killer photo op.

4. Dive Into Marine Life at Heal the Bay Aquarium

Just under the pier, this small-but-mighty aquarium gives you a close-up with local sea life like jellyfish, sea stars, and baby sharks. It’s hands-on, family-friendly, and way more interesting than scrolling TikTok.

5. Get Seafood at The Lobster

Right at the entrance to the pier, this upscale seafood spot brings big views and bigger flavor. Fresh lobster, a slick wine list, and Golden Hour hitting the Pacific? It’s the classy way to reward yourself for surviving LA traffic.

6. Grab a Beer and Bite at Rusty’s Surf Ranch

A lively restaurant on Santa Monica Pier at night with illuminated signage advertising fresh seafood, live music, and happy hour specials. — Image Credit: Bae Area and Beyond

Live music, burgers, beach vibes – Rusty’s is the definition of casual-cool. It’s loud, a little chaotic, and exactly the kind of place where a random Thursday night turns into a story worth telling.

7. Walk Through 3rd Street Promenade

Just a few blocks from the pier, this pedestrian strip is packed with shops, street performers, and food spots. You’ll find indie boutiques, familiar brands, and some of the best people-watching in LA.

8. Shop (or Window Shop) at Santa Monica Place

Need to cool off or swipe the card? This open-air mall at the end of the Promenade is full of high-end stores, rooftop dining, and a breezy atmosphere that somehow makes retail therapy feel luxurious instead of chaotic.