Is Pacific Beach worth visiting? Absolutely – though it’s often known for its buzzing nightlife, young crowds, and endless bars, there’s so much more to this iconic San Diego neighborhood. While its party reputation holds true, Pacific Beach offers a mix of fun, family-friendly activities, relaxing beach spots, and unique places to explore that go beyond the stereotypes.
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Planning your trip to Pacific Beach San Diego? Here are the best tours, hotels, and car rentals:
📸 Best Tours In San Diego:
- Luxury Catamaran Sailing Charter of San Diego (for up to 12 people!)
- San Diego 4×4: Border Wilderness (travel the off-beaten path)
- Premium Valle de Guadalupe Wine and Food Tour (all-inclusive)
- The San Diego Highlights Tour (all the top sights + free time to explore)
- San Diego Whale Watching Cruise (check out the 2 guarantees!)
😴 Best Hotels In Pacific Beach:
- The Beach Cottages (💲) (7-min walk to Pacific Beach)
- Tower 23 Hotel (💲💲) (4 miles from SeaWorld San Diego)
- Pacific Terrace Hotel (💲💲💲) (hot tub & heated pool with ocean view)
🚘 Best Car Rental In San Diego: DiscoverCars (save up to 70%)
Best Things To Do In Pacific Beach
1. Spend the Night at a Luau
The Catamaran Hotel hosts the annual Sunset Luaus on Mission Bay, a festive summer tradition with Polynesian food, music, and dance. The experience includes a lei greeting, a Mai Tai, an all-you-can-eat buffet, and entertainment by Pride of Polynesia, featuring hula dancers and fiery torch performances. Kids can enjoy lei making, festive crafts, and coloring activities at the Kids Corner.
2. Sip and Dine at the Flamingo Deck
Flamingo Deck in the heart of Pacific Beach San Diego combines Italian-influenced dishes with a Modern American twist, creating a vibrant spot for any occasion. The diverse menu features everything from pizza and pasta to seafood and steak, with vegan-friendly options to keep everyone happy. Don’t leave without trying their standout tiramisu espresso martini – a local favorite you won’t want to miss!
3. Relax in a Beach Home
Pacific Beach has stunning vacation rentals right on the sand, perfect for a relaxing getaway. These homes offer oceanfront patios for sunset dinners, private hot tubs, and rooftop decks with unbeatable views. Whether you’re traveling with family or friends, staying in one of these beach rentals lets you experience Pacific Beach as a local.
4. Stay in Style at Tower 23
Perfectly located on the Pacific Beach boardwalk, Tower 23 is a beachfront boutique hotel named after the nearby lifeguard tower 23. This sleek, modern hotel blends San Diego’s vibrant beach lifestyle with stylish architecture and a laid-back luxury vibe. The rooms and suites boast stunning ocean views, modern furnishings, and high-end amenities that make your stay both comfortable and elegant.
5. Rent a Pier-Top Vacation Cottage
Stay right above the ocean at the Crystal Pier Hotel & Cottages, a unique experience in Pacific Beach San Diego. Built in the 1930s and family-owned since 1961, these Cape Cod-style cottages combine vintage charm with modern comforts like kitchenettes, private patios, and oceanfront views. Falling asleep to the sound of waves and waking up to endless sea views makes this historic spot unforgettable.
6. Grab Food on Mission Boulevard
Mission Boulevard in Pacific Beach San Diego is the perfect spot to grab a bite and explore local shops. This lively stretch is packed with casual eateries, cozy cafes, and unique boutiques, making it a great place to spend a laid-back afternoon. We stopped by Thai Village since we love Thai food!
7. Cool Down with a Classic Treat
Beat the heat in Pacific Beach San Diego with a visit to Mr. Frostie, a local favorite for soft-serve ice cream and milkshakes. For something richer, try Handel’s Homemade Ice Cream, serving fresh, made-from-scratch ice cream since 1945. With dozens of flavors and a nod from National Geographic Magazine as the #1 ice cream on the planet, it’s a must-visit for any dessert lover.
8. Escape the Party Scene
If you’d like a mellow beach day with your family or even for yourself, North Pacific Beach is out of the way of the younger and wilder crowds. With fewer crowds and a calmer atmosphere, it’s lined with charming homes, and the vibe is more laid-back. If you’re craving a quieter side of Pacific Beach San Diego, this is the place to go.
9. Rent a Few Bikes and Cruise Around
Bike rentals are easily available throughout PB, and beach cruisers are a fun way to explore without having to worry about traffic or the price of Ubers. Rent a bike at Bicycle Discovery PB.
10. Dine on Coastal Cuisine
For a taste of Pacific Beach history and fresh coastal flavors, stop by World Famous, a local favorite since 1970. This iconic restaurant is known for its ocean views and seafood dishes that blend fine California coastal cuisine with global influences. And don’t miss their Happy Hour specials from Monday-Thursday.
11. Enjoy Beach Views from the Boardwalk
The Pacific Beach boardwalk is just over 3 miles long and the perfect way to take in the coast. Whether you’re walking, biking, or rollerblading, you’ll pass by amazing ocean views, surfers catching waves, and plenty of shops and places to grab a snack.
12. Learn to Surf
Learn to ride the waves with San Diego Surf School, where passionate instructors provide private and group lessons for all skill levels. They supply everything you need, from surfboards to wetsuits, making it easy to dive into Pacific Beach’s surf culture. Top spots to catch waves include PB Drive for gentle waves, Tourmaline Surfing Park for beginners, and Law Street Beach for intermediate surfers looking for a challenge.
13. Shop Local and Exotic Gems in Pangaea Outpost
Step into Pangaea Outpost, a one-of-a-kind shopping destination, where you’ll discover an incredible mix of treasures from over 70 local vendors and artists. Since 2004, this vibrant shop has been a paradise for those seeking unique finds, offering everything from handmade jewelry, apparel, and kids’ toys to crystals, decor, and stunning local art. True to its name, Pangaea Outpost also features unique global imports and San Diego-exclusive gifts.
14. Dine at San Diego’s #1 Breakfast Spot
Kono’s Surf Club Cafe has been a local favorite since 1991. Located right by Crystal Pier, this laid-back spot serves up massive portions at modest prices. Originally inspired by Baja flavors and simple American fare, Kono’s menu features their famous egg burritos, pancakes, and hearty breakfasts that have made this small 1920s cafe a cornerstone of Pacific Beach culture, thanks to food that keeps surfers and families coming back for more.
15. Enjoy Some Local Shopping
While Pacific Beach may not be San Diego’s top shopping destination, it still offers plenty of unique stores to explore. From surf shops and trendy beachwear boutiques to quirky gift stores and local artisan markets, there’s something fun to browse around every corner.
16. Take a Walk Along Crystal Pier
Stretching out over the Pacific Ocean, Crystal Pier is a must-visit spot in Pacific Beach. Built in 1927, this historic pier offers stunning ocean views, perfect for a postcard-worthy photo. While there aren’t shops or restaurants directly on the pier, the surrounding area is filled with great dining spots and beachside stores to explore.
17. Grab a Pair of Skates and Get Rolling
Roller skating is making a big comeback, and Pacific Beach is the perfect place to give it a try. The smooth, wide boardwalk makes it easy to cruise along the coast with epic ocean views. You might even catch some experienced skaters showing off their tricks -don’t be shy, they’re usually happy to share a tip or two!
18. Catch the Sunset at PB AleHouse
Enjoy craft beers and beachside vibes at PB AleHouse, just steps from the sand. Their Sky Deck offers unbeatable beach views, making it the perfect spot to watch the sunset while sipping a house brew or cocktail. Pair it with their fresh, American-style menu for the ultimate Pacific Beach experience.
19. Brunch by the Beach at Baja Beach Cafe
Just steps from the ocean, Baja Beach Cafe is the perfect spot for brunch, ice-cold drinks, and Baja-inspired favorites. Start your day with sizzling breakfast skillets, chilaquiles, or a giant breakfast burrito while enjoying the sun on their beachfront patio. Cool off with a Frosty Mega Margarita or grab a 2-for-1 drink during Happy Hour.
20. Taste the Coast at Waterbar
Located right along the Pacific Beach boardwalk, Waterbar perfectly captures California’s coastal vibe with fresh seafood, craft cocktails, and stunning ocean views. Their “social seafood” menu blends East Coast, West Coast, and Baja flavors into unique, flavor-packed dishes, perfect for sharing.
21. Go Bowling Day and Night
Break Point in Pacific Beach isn’t your typical bowling alley – it’s a full experience with great food, cocktails, and beach vibes during the day. After 8pm, Break Point transforms into a 21+ high-energy nightclub with bottle service and VIP tables.
22. Treat Yourself to a Spa Day
Relax and rejuvenate at The Catamaran Spa, San Diego’s only beachfront spa, located right along the serene shores of Mission Bay. Inspired by the beauty of Asia and the South Pacific, this tropical oasis offers unique treatments using tropical botanicals and marine-based products designed to revitalize your body and mind.
23. Make an Instagrammable Coffee Stop
Better Buzz Coffee isn’t just Instagram-famous—it lives up to the hype with its stylish decor and unique, tasty drinks. Known for its vibrant atmosphere and eye-catching “Life’s Better Buzzed” sign, it’s the perfect spot to grab a photogenic latte or their popular Best Drink Ever.
24. Kick Back at PB Local
PB Local brings the best of craft beer, fresh cocktails, and pub-style coastal eats to Pacific Beach. With live acoustic music, a laid-back vibe, and plenty of screens for sports fans, it’s the perfect spot to relax, enjoy great food, and soak up the local beachside energy.
25. Indulge Your Sweet Tooth
The Baked Bear is a must-visit for dessert lovers in Pacific Beach, serving up custom ice cream sandwiches made with fresh, gooey cookies and creamy ice cream. Choose your favorite cookie flavors, pick a scoop of ice cream, and enjoy a treat that’s as delicious as it is Instagram-worthy.
26. Cast a Line and Catch Some Fish
Crystal Pier isn’t just for scenic views – it’s also a great spot for fishing. Stop by the on-site bait shop to grab everything you need, then cast your line into the waters below.
27. Invite Friends for a Picnic with a View
Kate Sessions Memorial Park is a go-to spot for locals, and it’s easy to see why. Sitting high above Pacific Beach, it’s got plenty of grassy space to relax and some of the best views in town. Grab a blanket, pack some snacks, and enjoy an afternoon with friends while taking in the incredible ocean and city views – especially at sunset!
28. Catch the Game at The Open Bar
A true local gem, The Open Bar is the perfect spot to grab a drink, watch sports, and hang out just half a block from the beach. With 24 big-screen TVs showing everything from popular games to obscure sporting events, it’s a haven for sports fans from all over. Add in cheap drinks, pool tables, darts, and great music, and it’s no wonder this down-to-earth bar has been a favorite for over 18 years
29. Stay Steps from the Sand at Beach Cottages
For a classic beachfront escape, The Beach Cottages in Pacific Beach San Diego has been a family-owned favorite since 1948. Just steps from the warm sand and ocean waves, this laid-back spot offers cozy accommodations for couples, families, and solo travelers alike. Relax on furnished patios, play games like shuffleboard and ping pong, or fire up a beachfront barbecue.
Where to Stay In Pacific Beach San Diego
San Diego has a variety of accommodations: hotels, resorts, campgrounds and more. We recommend these 3 options in and near Pacific Beach:
Budget-Friendly Option: The Beach Cottages
Mid-Priced Option: Tower 23 Hotel
Lux Option: Pacific Terrace Hotel
Frequently Asked Questions
How do I spend a day in Pacific Beach?
🏖️ An idyllic day in PB often starts with a trip to the beach for surf lessons or to one of the area’s many yoga studios as a great way to set the mood.
🏖️ After this, recharge with one of San Diego’s famous California Burritos, which is known for containing French fries. If this doesn’t sound like your type of breakfast, there are tons of great brunch spots in the area.
🏖️ Midday is a perfect time to take a bike ride on the boardwalk and take in the scenery. Maybe even stop to join a pickup game of beach volleyball.
🏖️ After this, there are countless authentic Mexican food restaurants in the area that are an integral part of the San Diego experience.
🏖️ After watching one of the West Coast’s incredible sunsets, take a shower in your hotel and choose one of your favorite outfits for a night on the town.
🏖️ Get dinner at one of many restaurants and if you want to extend your night, ask some locals what bars will be the most fun that particular night. Extra points for finding live music performances.
What is Pacific Beach known for?
While Pacific Beach is undoubtedly known for its bar scene and nightlife, this is not all it has to offer. PB is also recognizable for its location directly on some of the best stretches of sand in San Diego, as well as its unique shopping and food options. Pacific Beach is lively and exciting year-round.
Is Pacific Beach a party area?
Pacific Beach is absolutely famous for its wild bars and clubs and the crowds who inhabit them. While other areas, like the Gaslamp Quarter, are also hot spots for going out, Pacific Beach tends to attract younger crowds, consisting mostly of college students and recent graduates from the surrounding area and schools. Downtown typically attracts a slightly older crowd in their mid-twenties to mid-thirties.
Is San Diego safe?
San Diego is widely known to be one of the safest cities in the nation for its size. Although some levels of crime are a given, and some of its neighborhoods are safer than others, the crime rate in San Diego remains below the national average.
Can I visit San Diego in the winter?
If you conjure up images of endless summer and salty surfers when told to think of San Diego, you’re not alone. Although this city is known widely as a summer vacation destination, San Diego has its draws during the colder months.
Can I visit San Diego without a car?
Visiting San Diego without a car is a viable option. When doing so, I recommend that you research ahead of time to determine what you are hoping to get out of your visit and choose a walkable neighborhood to stay in based on this. If you choose to rent a car, here’s all you need to know about renting a car in San Diego.
How many days are needed for San Diego?
Because San Diego has so much to offer, I would recommend at least a 3-day trip to be able to explore different neighborhoods and visit as least 1 of its larger attractions such as Balboa Park or the San Diego Zoo. But if you can, plan a 5-day trip to San Diego to see the best of San Diego and not feel rushed.
Final Thoughts
Whether you’re interested in visiting Pacific Beach for spring break to experience its famous party scene or looking for a peaceful family vacation, this neighborhood has more than enough to keep you busy while you’re in town. We hope that this post about things to do in Pacific Beach San Diego has made your itinerary creation just a bit simpler. You will surely enjoy your visit as this sun-soaked, fun atmosphere is full of energy and embodies the San Diego lifestyle.
Read More From Bae Area and Beyond
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17 Best Bars in Pacific Beach San Diego
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